Social media foundations
Find your audience, understand the numbers and make a useful first plan.
6 lessons available · 18 min0/6 available lessons completedSMR UNI · FREE SOCIAL MEDIA EDUCATIONLearn the strategy.
Learn the strategy.
Create better content.
Grow with purpose.
Understand social media marketing and put what you learn into practice with Social Media Reminder.
YOUR FIRST USEFUL STEP
Begin foundations →What is social media marketing?
0 of 16 published lessons completed. Learn at your own pace.
YOUR LEARNING PATH
Find my starting point →Build understanding, one level at a time.
Begin with foundations, then connect your decisions to your everyday work. 16 complete lessons are available now; the remaining course outlines are clearly marked.
The marketing mix & brand strategy
Connect your social activity to the business behind it.
2 lessons available · 6 min · 5 planned0/2 available lessons completedContent strategy & the 80:20 rule
Give each post a purpose and test a sustainable mix.
1 lessons available · 3 min · 7 planned0/1 available lessons completedContent creation & creative formats
Choose a format that helps your audience understand.
Course in preparation · 8 plannedGrowth & distribution
Build relationships and a publishing pace you can sustain.
Course in preparation · 7 plannedAnalytics, testing & optimisation
Learn what works, what did not and what to try next.
Course in preparation · 8 plannedWhy SMR works
Understand the choices behind your everyday creative workflow.
7 lessons available · 21 min0/7 available lessons completedFind a lesson for today
16 published lessons
What is social media marketing?Connect a social post to a customer need and a business outcome.3 min →How social networks and discovery workDistinguish follower distribution, recommendations and search without relying on algorithm myths.3 min →Understanding your audience and ideal customerDescribe a useful audience segment using needs, circumstances and evidence.3 min →Reach, impressions, engagement and conversionsChoose a metric that matches the job of a post and interpret it with a denominator.3 min →Organic versus paid social marketingChoose when earned attention and paid distribution can support an objective.3 min →Building your first social media strategyTurn an objective, audience and available time into a small testable publishing plan.3 min →The traditional 4Ps of marketingExplain how product, price, place and promotion shape a useful social message.3 min →The extended 7Ps for service businessesUse people, process and physical evidence to make an intangible service easier to evaluate.3 min →The 80:20 value-versus-promotion principleUse a starting content mix as a testable hypothesis, not a universal performance law.3 min →Why SMR asks for brand directionConnect the business brief to a consistent visual direction without confusing style with subject matter.3 min →Why SMR asks for brand voiceDescribe how your brand should sound while keeping factual meaning consistent.3 min →How brand voice controls affect generated contentUse SMR’s actual voice fields to guide drafts and make a safe per-creative override.3 min →Why SMR recommends different creative formatsChoose image, text graphic, carousel or video according to the explanation and production effort.3 min →Why social platforms require different content approachesAdapt one useful idea to the audience intent and placement without promising unsupported publishing.3 min →When content can be duplicated, adapted or repurposedReuse work while preserving the original idea, channel edits and publication history.3 min →Why SMR recommends publishing routines and content categoriesUse routines to manage capacity and categories to test variety without treating them as growth guarantees.3 min →