Analytics, testing & optimisation
Learn what works, what did not and what to try next.
0 published lessons · Free for everyone
Still in preparation
This course is being expanded. These lessons are not yet published and do not count towards completion.
- Defining meaningful performance metrics
- Understanding engagement and reach
- Measuring follower growth and audience quality
- Measuring leads, enquiries and conversions
- Content attribution and business outcomes
- A/B experiments and creative testing
- Reviewing and optimising the content mix
- Building a 30-day continuous improvement plan