Social media foundations
Find your audience, understand the numbers and make a useful first plan.
6 published lessons · Free for everyone
LESSON 1 · 3 MINWhat is social media marketing?Connect a social post to a customer need and a business outcome.Learn →LESSON 2 · 3 MINHow social networks and discovery workDistinguish follower distribution, recommendations and search without relying on algorithm myths.Learn →LESSON 3 · 3 MINUnderstanding your audience and ideal customerDescribe a useful audience segment using needs, circumstances and evidence.Learn →LESSON 4 · 3 MINReach, impressions, engagement and conversionsChoose a metric that matches the job of a post and interpret it with a denominator.Learn →LESSON 5 · 3 MINOrganic versus paid social marketingChoose when earned attention and paid distribution can support an objective.Learn →LESSON 6 · 3 MINBuilding your first social media strategyTurn an objective, audience and available time into a small testable publishing plan.Learn →