Use platform guidance to understand a surface, practitioner advice to form ideas and your own evidence to decide what to keep.
One idea → multiple channel versions
The idea: Five ways to improve customer experience.
EDITORIAL SUITABILITY · SMR RECOMMENDATION
Instagram
Visual discovery, interests and relationships. Explain the idea quickly to people who may not know the brand.
Five illustrated steps in a carousel: “Make your next customer visit easier.” Each slide explains one action.
Why this version: A sequence gives each improvement room to breathe and lets the reader move at their own pace.
Caption & CTA
Give context in the opening. Use a relevant next step; do not assume a caption URL behaves like a website link.
Shape & safe areas
Square or 4:5 for supported feed images; 9:16 for vertical placements. Review text and logos around interface controls.
Hashtags
Use specific relevant terms; hashtags are not a guaranteed distribution mechanism.
ACTUAL SMR WORKFLOW SUPPORT
Capability is separate from suitability.
These labels use SMR’s publishing policy without a connected account. Your brand’s Channels and Finish checks also validate permissions, expiry, approval, holds and the actual media.
Feed image / reviewed carouselAutomatic-capable · connection and approval requiredSelect a Instagram destination with publishing permission valid at this post’s scheduled time.
ReelAutomatic-capable · connection and approval requiredSelect a Instagram destination with publishing permission valid at this post’s scheduled time.
Still StoryAutomatic-capable · connection and approval requiredSelect a Instagram destination with publishing permission valid at this post’s scheduled time.
Video StoryAutomatic-capable · connection and approval requiredSelect a Instagram destination with publishing permission valid at this post’s scheduled time.
Carousel images currently use the reviewed Instagram/Facebook feed workflow, up to six slides. Other placements need a supported, reviewed alternative. Native platform support alone does not imply SMR automatic publishing.
These independent organisations do not endorse or partner with SMR through these links. Vendor advice reflects practitioner experience and commercial context; it is not automatically independent scientific evidence.
For any study, check its publication date, sample size, geography, method and whether its audience resembles yours. We make no performance promises and quote no unverified statistics.
Live source verification is pending. Publication and last-checked dates remain unset until verified; these are further-reading destinations, not claimed evidence for numerical benchmarks.
