The marketing mix & brand strategy
Connect your social activity to the business behind it.
2 published lessons · Free for everyone
LESSON 1 · 3 MINThe traditional 4Ps of marketingExplain how product, price, place and promotion shape a useful social message.Learn →LESSON 2 · 3 MINThe extended 7Ps for service businessesUse people, process and physical evidence to make an intangible service easier to evaluate.Learn →
Still in preparation
This course is being expanded. These lessons are not yet published and do not count towards completion.
- Segmentation, targeting and positioning
- Understanding customer journeys and funnels
- Defining a value proposition
- Brand positioning versus brand personality
- Translating business objectives into social media strategy