SMR VS METRICOOL · Analytics and planning
SMR vs Metricool: content preparation or reporting first?
Before changing tools, separate two jobs: creating the content and understanding the results. A business owner who posts irregularly may need help finishing a week of material before another reporting view becomes useful. A marketer accountable for campaign results may have the opposite priority.
Published by Social Media Reminder (SMR), one of the products compared. Reviewed . Based on official vendor information and a review of SMR’s implementation; no competitor hands-on testing is claimed.
Choose around your actual bottleneck.
WHEN METRICOOL IS THE BETTER CHOICE
Analytics and planning
Measuring performance and preparing reports are central to your social work.
Metricool combines scheduling, analytics, competitor analysis and an AI assistant. Free covers one brand and twenty scheduled posts per month; LinkedIn and X are excluded.
WHEN TO CONSIDER SMR
A week you can prepare and review
Your immediate bottleneck is preparing useful posts consistently.
Set your brand direction, bring in website information, photos or ideas, then review AI-assisted copy and edit the creative. Keep content in the bank and organise the week in your calendar. Review every draft for accuracy before approving it.
THE WORKFLOW DIFFERENCE
Compare the work, not just the feature list.
Separate the production problem from the reporting problem.
Imagine a business owner who has only two posts ready, but also needs a monthly performance report. Those are different jobs, and the same purchase may not solve both.
Name the deliverable
Write down whether success means three reviewed posts ready for next week, or a report explaining last month. Keep those requirements separate when comparing tools.
Finish something you can publish
Use SMR to prepare copy and creative, check the details and select a posting time. Review supported account types before assuming the schedule will publish directly.
Keep reporting requirements explicit
If you need competitor analysis or regular reporting, evaluate Metricool against those requirements. The weekly overview below is not evidence of analytics parity, reach or engagement results.
| Decision | Metricool | SMR |
|---|---|---|
| Start here | Analytics and planning | Business context → reviewed drafts → edited creatives → calendar. |
| Best fit | Measuring performance and preparing reports are central to your social work. | Your immediate bottleneck is preparing useful posts consistently. |
| Budget unit | Brands, reporting needs and add-ons affect the quote. | Monthly GBP plan with brand, AI, storage and delivery allowances. |
Source: Metricool official pricing and features ↗ · Checked
A useful test with your own content
List the analytics and reports you need each month. Separately, prepare one week in SMR from your business information, review the captions and edit the visuals. Choose Metricool if the reporting work is the part you most need to improve.
This is a suggested evaluation, not a test result or a promise of time saved.
COSTS AND LIMITS
Compare the whole bill.
Metricool
Free: US$0 per month for one brand and twenty scheduled posts per month, excluding LinkedIn and X. Paid totals depend on brands, currency, billing term and add-ons; check the official selector for a current quote.
Source: Metricool official pricing and features ↗ · Checked
Social Media Reminder
SMR prices below are in GBP, per month on monthly billing. Brand and AI allowances are different units from competitor channels, social sets or credits.
| Plan / month | Brands | AI text / images | Storage / delivery |
|---|---|---|---|
| Free £0 | 1 | 20 / 0 | 250 MB / 1 GB |
| Starter £9 | 1 | 150 / 5 | 2 GB / 10 GB |
| Growth £19 | 3 | 400 / 15 | 5 GB / 25 GB |
| Studio £39 | 10 | 1000 / 40 | 15 GB / 75 GB |
AI and delivery allowances reset by UTC calendar month on regular plans; storage is a capacity limit. The 14-day Growth trial has 50 AI text actions and 2 generated images in total. Provider availability and request limits apply. Source: current SMR plans and full terms · Reviewed 22 October 2026. Confirm your checkout total before paying.
Annual equivalents and monthly subscriptions have different commitments. No currency conversion or claimed saving is implied. Check taxes, renewal terms, account types and the formats you use before paying.
BEFORE YOU CONNECT
Scheduling is not the same as publishing.
SMR lets you review drafts, edit creatives and organise approved content in a calendar. Direct publishing needs a supported destination, valid publishing permission and approved media. Automatic posting must be enabled for each eligible scheduled post; it is checked again when due.
- Facebook: connected Pages, not personal profiles. Automatic formats are PNG feed images, MP4 Reels and PNG/MP4 Stories.
- Instagram: an eligible professional account linked through a Facebook Page. Feed images/carousels and video publishing depend on account and format eligibility; Stories have additional business-account restrictions.
- LinkedIn: the connected personal profile with publishing permission. New company Page connections are currently unavailable while approval is pending. Supported image/video posts require approved media.
- Other destinations and unsupported formats: download the creative and post manually. A calendar entry or “marked posted” action is not a platform publication receipt.
In-app reminders are available. WhatsApp delivery is not active. This comparison does not promise Telegram delivery, a native Canva integration or competitor migration. Check the destination’s readiness in your workspace before relying on automatic publishing.
Source: SMR’s current connection, format and publishing checks · Reviewed 22 October 2026. How the SMR workflow works →
Your questions, answered.
Can SMR replace Metricool analytics?
Do not assume analytics parity. Evaluate SMR for planning and content preparation, and check every reporting requirement separately.
Will SMR publish every post automatically?
No. Only eligible connected accounts and supported formats can publish directly. Other destinations require manual posting. Read the publishing restrictions above and check each post’s readiness before scheduling.
Can I try SMR before choosing a paid plan?
New accounts start with a 14-day Growth trial with 50 AI text actions and 2 generated images in total. After the trial, choose a paid plan or continue on Free. The trial does not automatically take payment. See current SMR plans.
YOUR NEXT STEP
Make your first week your own.
Bring your business information and a few ideas. Review the drafts, edit the creative and choose a manageable routine.